— Social Media
woman in tech 2024
The 2024 Women in Tech (WIT) Conference, hosted by Innovator Trust, aimed to empower and celebrate women entrepreneurs and leaders in technology through a day of networking, panel discussions, and keynotes. The objective was to increase visibility of the conference, amplify the voices of female leaders in tech, and foster a community of women in tech. The social media campaign sought to capture and share impactful moments, highlight key messages, and engage the audience across LinkedIn, Instagram, Facebook, and TikTok.
Client
Innovator Trust
Date
23 Nov, 2024
Duration
1 month
Focus
Social Media Takeover & Content Creation
Amplifying Tech’s Female Voices: WIT 2024 Goes Viral
The 2024 Women in Tech (WIT) Conference campaign amplified female tech leaders’ voices, sparking meaningful online conversations and having strong presence on social media platforms LinkedIn, Instagram, Facebook, and TikTok.
Attendees
increase in linkedin engagement
on site interviews conducted
Solution
solution
— The Challenge
The challenge & solution
With a high-profile event featuring multiple sessions, the challenge was to capture, curate, and distribute a large volume of engaging content in real time. This required managing on-site interviews, coordinating social media takeovers, and delivering live coverage while maintaining the event’s professional and inspiring tone across platforms connecting the online audience.
Campaign Execution
Interviews with Panelists and Executives: the team conducted interviews with panelists, company executives, and esteemed guests, creating video content that showcased insights from industry leaders on the importance of gender diversity in tech. These interviews were shared as standalone posts and Stories across social platforms, providing valuable content that resonated with both live and virtual audiences.
Platform-Specific Strategy:
Each platform was tailored to its audience:
- LinkedIn: Content focused on professional insights, including key takeaways from panels, speaker highlights, and the significance of the WIT Conference for women in tech.
- Instagram: Visual content emphasised event highlights, with Stories and Reels providing snapshots of panels, award presentations, and inspiring moments.
- Facebook: Posts included highlights and event coverage suitable for a broader audience, ensuring accessibility and engagement.
- TikTok: Short, dynamic videos featured quick interviews, trending hashtags, and event highlights, appealing to a younger, tech-savvy audience.
Real-Time Engagement and Community Management:
The team actively managed community interactions, responding to comments, and engaging with followers to create an inclusive atmosphere. Live engagement allowed for immediate interaction with attendees, speakers, and virtual participants.
