— Event PR & influencer management
Tigers milk new market
To create buzz and awareness for the launch of Tiger’s Milk in New Market, Alberton by engaging media and influencers who could amplify the brand’s presence and showcase the new venue as a vibrant social hub. The goal was to generate press coverage and social media engagement that would draw attention to the venue’s unique atmosphere, food, and entertainment offerings at the new location.
Client
Tiger’s Milk
Date
23 Aug, 2024
Duration
1 week
Focus
Event PR & Influencer Management
Tiger’s Milk Roars into Alberton: A Social Media Feast
Successfully generating a buzz for Tiger’s Milk New Market, Alberton. The use of media and influencers to amplify the venue’s unique atmosphere, food, and entertainment offerings showcased a well attended event and created talkability online
influencers engaged
increase in social media following
media articles published
Solution
solution
— The Challenge
challenge & solution
The primary challenge was to carefully manage and coordinate media and influencer invites to ensure a memorable event with maximum exposure. The event required a blend of influential media coverage and a carefully curated influencer presence to effectively target Tiger’s Milk’s audience. At the media launch the Salt n Light Creative team managed all influencers and media, liaised with influencers and ensured all guests were catered for and discussed the brand online.
Campaign Execution
The campaign involved a comprehensive approach to media and influencer engagement:
- Media Outreach: The team identified key media contacts and invited journalists from lifestyle and entertainment publications who could provide quality event coverage. Media members were offered an exclusive experience and insights into the ambiance and offerings of Tiger’s Milk New Market.
- Influencer Engagement: The team invited 30 influencers, each with a plus one, strategically selected based on their following and alignment with the Tiger’s Milk brand. These influencers represented diverse segments, ensuring a mix of lifestyle, food, and entertainment influencers to reach a broad audience.
Results
The launch of Tiger’s Milk New Market was highly successful in generating both online and offline engagement:
- Media Coverage: The event received notable coverage on Showbizscope and attendance by The Citizen media journalist, the coverage highlighted the new venue’s ambiance, unique offerings, and position as a go-to social destination in Alberton.
- Influencer Reach and Engagement: The invited influencers shared content across platforms like Instagram and TikTok, resulting in high engagement, including likes, comments, and shares, which amplified the event’s reach and created significant brand buzz.
- Enhanced Brand Awareness: Through combined media coverage and influencer content, Tiger’s Milk was able to reach a wide audience, showcasing the brand’s exciting new location and attracting attention from potential customers eager to visit.
