— Social Media
hyundai exter launch
Objective
To successfully launch the Hyundai EXTER by capturing the essence of the event and the vehicle’s unique features through high-quality videography and photography. Additionally, the goal was to maximise social media engagement during the event, establishing Hyundai’s presence in real time across key platforms while effectively managing community interactions.
Client
Hyundai
Date
September, 2024
Duration
2 weeks
Focus
Engagement
Hyundai EXTER’s Digital Debut: A Multi-Platform Triumph in Cape Town
The campaign effectively generated buzz around the Hyundai EXTER launch, leveraging the vehicle’s unique features and high-quality content to engage audiences in real time across key platforms.
person team deployed
social media platoforms managed simultaneously
%
of Instagram content reshared to Hyundais EMEA pages
Solution
solution
— The Challenge
the challenge & solution
The challenge was to deliver a seamless production experience that would showcase the Hyundai EXTER’s appeal, features, and overall brand in a compelling way. The brief called for a coordinated social media takeover, meaning the team needed to manage real-time content creation, posting, and community engagement across multiple platforms, ensuring all interactions reflected Hyundai’s brand tone and values. Our role included managing the brands global standard and create content that represented the brand values, global standards. Instagram stories were reshared to the United Middle East Africa pages.
To meet these objectives, a six-person production team made their way to Cape Town, videographers, photographers, content strategists, and content creators. The team focused on capturing live moments, key visual details of the EXTER, and engaging elements from the launch event. Coverage was managed simultaneously across Instagram, X (formerly Twitter), TikTok, and Facebook.
