— Social Media
Hyundai Grand i10 Campaign
To drive social media engagement and conversation around the new Hyundai Grand i10 TVC, Hyundai South Africa launched an influencer campaign with an innovative engagement strategy on X (formerly Twitter). The campaign aimed to reach and resonate with a young, dynamic audience by using a humorous approach to spotlight the unique features of the Hyundai Grand i10.
Client
Hyundai
Date
Oct, 2024
Duration
1 month
Focus
Engagement | Talkability
Driving Laughter and Engagement: How Hyundai’s Grand i10 Campaign Conquered Social Media
The campaign successfully sparked conversations across X, leveraging Khanyisa’s influence and the structured support of the 30 micro influencers, highlighting the TVC and new vehicle features.
impressions
Reach
posts
Solution
solution
— The Challenge
campaign execution
The campaign was anchored by macro influencer Khanyisa Jaceni, known for her engaging and comedic style on social media. Using the hashtags #unfollow, #standard, and #grandi10, Khanyisa’s content focused on blending humour with brand storytelling, capturing attention and encouraging organic engagement around the Grand i10. Her posts drew on key moments from the Hyundai Grand i10 TV commercial (TVC), creating a fun and relatable narrative that aligned with Hyundai’s brand identity.
@khanyisa_jaceni Don’t be like the polo players, quit horsing around and brush up on your Korean, Bottomline! #Hyundai #Unfollow #Grandi10 #Standard ♬ original sound - Khanyisa_Jaceni
To amplify reach and maximise engagement, We established an “engagement army”—a group tasked with actively engaging with Khanyisa’s content to boost visibility and foster conversation. This team not only liked, shared, and commented on her posts but also highlighted and translated the comedic elements for additional layers of social sharing. Their efforts were instrumental in generating organic conversations, boosting post visibility, and amplifying the humour and relatability of the campaign.