— Social Media
Black Lounge Woodmead
Objective
To establish Black Lounge Woodmead’s social media presence on Facebook, Instagram, and TikTok and create high-quality content that showcases the lounge’s luxurious ambiance, culinary offerings, and distinctive decor. The goal was to build a strong, visually appealing brand identity that would attract an affluent audience and drive engagement on newly created platforms.
Client
Black Lounge
Date
2024
Duration
8 months
Focus
Social Media Growth
Black Lounge Woodmead: From Digital Darkness to Social Media Sensation
The marketing and social media plan created a way forward to curate a food photography brand shoot that aligned with the social media roll- out strategy.
tiktok followers gained
accounts reached on instagram
views on tiktok
Solution
solution
— The Challenge
challenge & Solution
The main challenge was to capture the essence of Black Lounge Woodmead’s food and decor and establish a fresh, appealing social media presence from scratch. The platforms needed eye-catching visuals and engaging content to differentiate the lounge in a competitive market and attract followers quickly.
Campaign Execution
Content Creation: The production shoot focused on capturing 4K-quality photos and videos of Black Lounge’s interiors, decor, and food presentation. High-resolution images highlighted the lounge’s ambiance, while videos brought its lively, upscale atmosphere to life.
Post-Production: The captured content underwent detailed editing, ensuring that images and videos met the brand’s luxurious aesthetic and were optimized for social media sharing. Engaging captions and relevant hashtags were added to enhance reach and discoverability.
Platform-Specific Strategy:
TikTok: Short, engaging videos were posted to showcase the lounge’s ambiance, food, and decor, tailored to capture TikTok’s dynamic, fast-paced audience.
Facebook: Content on Facebook targeted a broader audience, with a mix of lifestyle images, event announcements, and menu highlights to draw interest.
Instagram: Curated photos and reels were designed to appeal to users interested in lifestyle and dining. Stories and posts featured aesthetically pleasing shots, aligning with the platform’s visually driven audience.
